Mazrred at work: This area is currently under development.

We like to think that technology remains forever new, and is always emergent and innovative. Research follows the same pattern and from mid 2012 you will find the latest extracts from my articles, books, journal papers and other interesting research to ensure that you become familiar with my work and I get to convince you that these are important issues worthy of exploration.

Research has little value unless you put it into practice. As a visitor landing on the home page you will notice that everything feeds into and out of these research beats and brings together how people behave in a seriously social fashion from academic work and business practice.

The material will begin to reflect some of the uncertain, emergent, challenging, but always exciting and occasionally controversial parts of the So Seriously Social tale.

As my research continues to develop, with the collaboration and insight of others, it is intended the outcomes will help to extend knowledge and contribute to the flight of social media.