So Seriously Social are heels for everyday use, not just pumps for special occasions.

I have attempted to ‘peel back’ the layers on So Seriously Social to reveal how various elements of commercial interplay, academic nouse and general digital tapping combine to create fantastic insight and explode into the real world practices.

This page is designed to be home to a rich mix of creative thoughts, academic works and commercial collaborations.

James Surowiecki once hailed the Wisdom of Crowds, before we get to the beginnings of such brilliance, there must be foolishness.

Inspiration takes a nod towards such chaos walking across the best of the interweb.