Facebook the Fear of Losing Attention (2011) features Dr Mariann Hardey, who is fresh from the University of Durham; soft boiled as a Lecturer in Marketing and Associate Director for the Centre of Communication Science. This evening she's hard boiled, not as the detective, but as your narrator for the first Facebook Noir.

This is the toughest yet of Dr Hardey's assignments, in keeping with the format of Ignite this is the five-minute egg of the evening. Mariann's quality springs partly from her role at Durham Business School, her luck in her situation as BBCNorthEast commentator on social media and her Facebook-era belief that social networks probe as a defense of communication and provide a minimal idealism of interaction.

Oh, and I read a LOT of detective fiction.